Sign Code Authority
Unified Development Code Article 9, Sign Standards — Ordinance 11186-2022, last updated April 5, 2022; administered by the Planning Department and Chief Building Official
Sign Operator Registration
No sign permit is issued to any person not registered with the Chief Building Official; registrations run the calendar year, expire December 31, are non-transferable, and may be revoked — after which a new registration is withheld from the same company for at least 30 days
Permissive-List Code
All signs not expressly permitted in Article 9 are prohibited; where the code is silent, or provides no basis for concluding a sign is allowed, the sign is prohibited. Sign faces without letters, pictures, or words are still regulated as signs
Pole Signs Prohibited
New pole signs are prohibited; existing legally-permitted pole signs that become vacant or abandoned may not be returned to use and must be removed — a departed tenant means the structure comes down rather than getting refaced
Billboards Prohibited
New billboard construction is prohibited; an existing legal non-conforming billboard may be converted to digital under Section 9, but 2 sq ft of conventional billboard face must be removed within the city or ETJ for every 1 sq ft of digital display
Reface Permit Trigger
A permit is required for any alteration to the copy face or lettering of any sign, other than EMCs and signs displaying gas prices
Attached Sign Limits
Cumulative attached signage capped at 15% of each building face; maximum 3 attached sign types per building or lease space; no attached sign wider than 75% of its wall plane; minimum 25% clear area to the terminating corner; maximum 18 in projection from the wall face
Single-Tenant Monument
8 ft maximum height, 15 ft maximum width; 50 sq ft on freeway and arterial frontage under 300 linear ft, 100 sq ft at 300+ ft; address block required and excluded from the dimension calculation
Multi-Tenant Monument
25 ft maximum on freeways and arterials, 15 ft on collectors; 15 ft width; up to 200 sq ft; setback of 1 ft for each foot of height; minimum tenant panel 8 sq ft; EMCs and message boards not allowed
Masonry Cladding
Single-tenant monuments require masonry concealment of the structure plus ≥50% of the cabinet; multi-tenant require 100%. Brick, stone, cast stone, cultured stone, rock, 3-coat stucco over lath, or fiber cement, matched to the primary building and extending ≥3 in beyond the sign face. Unfinished metal, worn painted metal, PVC, EIFS, and non-engineered wood prohibited
Landscaping Requirement
Monument bases require landscaping extending ≥3 ft on all sides — 10 plants per 50 sq ft for single-tenant, 20 plants per 50 sq ft for multi-tenant, minimum 12 in in height
Electronic Message Centers
Maximum 35% of monument sign face per side up to 50 sq ft, minimum 65% static; ≥100 linear ft of street frontage required; not allowed on multi-tenant monuments, building faces, collectors, or local streets; not within 200 ft of residential zoning or 1,500 ft of a park; no overhead electrical service; EMC conversions not permitted
EMC Display Standards
8-second minimum static interval, 1-second maximum transition, immediate transitions only across the full display; no animation, blinking, flashing, dissolve, fade, moving light, or scrolling; automatic freeze on malfunction and automatic ambient dimming required; 12-hour response window if the city reports glare
Permit Expiration
Sign permits for a new sign expire 6 months from issuance; if the sign has not been erected, a new permit is required
Prohibited
Attention-attracting devices including air dancers, streamers, fin and feather flags, and searchlights; whirling, moving, and wind-driven signs; reflective signs; bandit signs; portable signs; and signs resembling traffic control signals
Variance Paths
A Unified Signage Plan runs Development Review Committee → Planning & Zoning → City Council, whose decision is final and which takes precedence over Article 9 if approved; individual sign variances go to the Zoning Board of Adjustments and Appeals on a hardship showing
Wind-Load Standard
115 mph ultimate design wind speed, Risk Category II
Severe Weather Considerations
Active severe-hail corridor — impact-resistant polycarbonate faces, reinforced retainers, and sealed cabinets specified as standard; straight-line wind and tornado-region foundation anchoring; 100°F-plus summer thermal load on drivers and power supplies
Highway Frontage
Limited-access: I-20, I-30, SH 360, SH 161. Non-limited-access: US 180, US 287, SH 303 Pioneer Parkway — TxDOT permit required separately for signage visible from the state highway system